Privacy policy
Last Updated: March 2026
1. Introduction
Premious ("we," "us," "our") operates the website located at premious.shop ("Site"). This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our Site, place an order, or interact with us in any way.
By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we handle your information, please do not use the Site.
2. Information We Collect
We collect the following types of information depending on how you interact with our Site.
Information you provide directly
When you place an order, create an account, subscribe to our emails, or contact us, you may provide:
- Full name
- Email address
- Shipping address
- Billing address
- Phone number
- Payment information (processed securely by Shopify Payments or PayPal)
- Any information included in messages you send to our support team
Information collected automatically
When you visit our Site, certain information is collected automatically through cookies, pixels, and similar technologies, including:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on the Site
- Referring website or source
- Click and browsing behavior
- Geographic location (approximate, based on IP address)
Information collected by third party tools
We use the following third party analytics and advertising tools that may collect data about your activity on our Site:
- Google Analytics to understand how visitors use our Site, including page views, traffic sources, and user behavior.
- Facebook/Meta Pixel to measure the effectiveness of our advertising, deliver relevant ads, and track conversions.
- TikTok Pixel to measure advertising performance, optimize ad delivery, and build audiences for targeted advertising.
These tools may use cookies, pixels, and similar tracking technologies. The data collected by these tools is subject to their own privacy policies.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill your orders, including shipping and delivery.
- To communicate with you about your order, including order confirmations, shipping updates, and customer support.
- To process returns, refunds, and warranty claims.
- To send you marketing emails, promotions, and product updates (only with your consent where required by law).
- To improve our Site, products, and customer experience.
- To analyze Site traffic and user behavior through analytics tools.
- To deliver targeted advertising through platforms such as Facebook/Meta and TikTok.
- To detect, prevent, and address fraud, chargebacks, and unauthorized transactions.
- To comply with legal obligations and enforce our Terms and Conditions.
We process your personal information based on the following legal grounds:
- Performance of a contract when processing orders, shipping, and handling returns.
- Legitimate interests for fraud prevention, Site improvement, analytics, and targeted advertising where permitted.
- Consent for marketing emails, non-essential cookies, and advertising pixels where required by law.
- Legal obligations for tax, accounting, and regulatory compliance.
4. Email Marketing
If you subscribe to our mailing list or opt in to receive marketing communications, we may send you emails about new products, promotions, discounts, and store updates.
You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email, or by contacting us at info@premious.shop.
Unsubscribing from marketing emails will not affect transactional emails related to your orders (such as order confirmations, shipping updates, and refund notifications).
We will never sell your email address to third parties for their own marketing purposes.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to enhance your browsing experience, analyze usage, and support our advertising efforts.
Types of cookies we use
- Essential cookies are required for the Site to function properly, including cart functionality, checkout, and session management.
- Analytics cookies are used by tools such as Google Analytics to collect anonymous data about how visitors use the Site.
- Advertising cookies are used by Facebook/Meta Pixel and TikTok Pixel to track conversions, deliver relevant ads, and build advertising audiences.
Managing cookies
We may use a cookie consent management tool to obtain your consent for non-essential cookies (analytics and advertising) where required by applicable laws. You can manage your preferences through the cookie banner on our Site where available, or through your browser settings.
Please note that disabling certain cookies may affect the functionality of the Site, including the ability to place orders.
For more information on how to manage cookies, visit your browser's help documentation.
6. How We Share Your Information
We do not sell your personal information.
We may share your information with the following categories of third parties, strictly for the purposes described in this Privacy Policy:
- Shopify as our ecommerce platform, which processes and stores your order data on our behalf.
- Payment processors including Shopify Payments and PayPal, which securely handle your payment transactions.
- Fulfillment partners and suppliers who ship products directly to you on our behalf. We share only the information necessary to fulfill your order (name, shipping address, and order details).
- Analytics and advertising platforms including Google Analytics, Facebook/Meta, and TikTok, which receive data through cookies and tracking pixels as described in Section 5.
- Email marketing providers if we use a third party service to manage and send marketing emails.
- Law enforcement or legal authorities if required by law, court order, or to protect our rights, property, or safety.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
- Order and transaction data is retained for as long as needed to process returns, handle disputes, and comply with legal and accounting obligations.
- Account information is retained for as long as your account remains active.
- Marketing preferences are retained until you unsubscribe or request deletion.
- Analytics data is retained in aggregated or anonymized form and is not linked to your identity after a reasonable period.
If you request deletion of your data, we will remove or anonymize it within a reasonable timeframe, unless we are required by law to retain it.
8. Data Security
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure payment processing through Shopify Payments and PayPal (we do not store your full credit card details).
- SSL encryption on all pages of the Site.
- Access controls limiting who within our operations can view customer data.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
In the event of a data breach that poses a risk to your rights or freedoms, we will notify affected individuals and relevant authorities as required by applicable law, including the New Zealand Privacy Act 2020 and applicable US state breach notification laws.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Right to access the personal information we hold about you.
- Right to correction of inaccurate or incomplete information.
- Right to deletion of your personal information, subject to legal retention requirements.
- Right to object to or restrict certain types of processing.
- Right to data portability to receive your data in a structured, commonly used format.
- Right to withdraw consent for any processing based on consent (such as marketing emails), without affecting the lawfulness of prior processing.
- Right to opt out of targeted advertising and the sale or sharing of personal information.
To exercise any of these rights, please email info@premious.shop with "Privacy Request" in the subject line. Include sufficient details for us to verify your identity, such as your order number or account email address. We will respond within 30 to 45 days depending on applicable law.
10. California Residents (CCPA/CPRA)
If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- Right to know what personal information we collect, use, disclose, and sell or share.
- Right to delete your personal information, subject to certain exceptions.
- Right to opt out of the sale or sharing of your personal information.
- Right to correct inaccurate personal information.
- Right to limit use of sensitive personal information.
- Right to non-discrimination for exercising your privacy rights.
We do not sell your personal information as defined under CCPA/CPRA. If our practices change in the future, we will update this policy and provide opt-out mechanisms as required by law.
Because we use advertising pixels from Meta and TikTok, certain data sharing for targeted advertising may be considered "sharing" under CCPA/CPRA. You can opt out of this targeted advertising by contacting us at info@premious.shop, using the opt-out or ad preference tools provided by Meta and TikTok directly, or adjusting your device privacy settings.
To submit a privacy request, please email info@premious.shop with "Privacy Request" in the subject line and provide sufficient details for us to verify your identity. We may request additional verification before processing your request.
11. International Data Transfers
Our Site is operated from New Zealand, and our fulfillment partners and suppliers may be located in various countries around the world. By using the Site and placing an order, you consent to the transfer and processing of your personal information in countries outside your country of residence, which may have different data protection laws.
We take reasonable steps to ensure that your information is treated securely and in accordance with this Privacy Policy regardless of where it is processed.
This Privacy Policy is governed by the laws of New Zealand, including the Privacy Act 2020. In accordance with Information Privacy Principle 12, we ensure that any overseas recipients of your personal information provide comparable safeguards through contractual agreements with our suppliers and partners.
12. Children's Privacy
Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@premious.shop.
13. Third Party Links
Our Site may contain links to third party websites, services, or platforms. We are not responsible for the privacy practices or content of those third party sites.
We encourage you to review the privacy policies of any third party site before providing your personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Changes will be posted on this page with an updated "Last Updated" date.
Your continued use of the Site after any changes are posted constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:
Email: info@premious.shop Response Time: Within 1 to 2 business days
This Privacy Policy is effective as of the date listed above and applies to all users of premious.shop.